Work

What we've shipped,
and what it fixed.

Projects we delivered for clients, and products we built and run ourselves. Each is labelled for which it is. No invented percentages and no borrowed case studies. Where we have a measured result we give the number, and where we don't we describe what was built instead.

Client project

Lhurd Resume

Resume and LinkedIn writing · US & Canada

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A full rebuild of a resume-writing business: new brand, new site, a client portal for delivering documents, and a pricing repair that was quietly costing money on every premium order.

Brand and site rebuildClient portalEcommerce repairLead generation

Found a pricing fault that was losing up to $300 an order

The pricing page advertised three tiers, but all three pointed at the same four products. Customers choosing the $500 package were charged $200. We built the eight missing products at the prices already advertised, then verified all twelve packages through real checkout.

Rebuilt the brand and every page around it

New palette, new typography and a consistent design system applied across the homepage, pricing, services, blog, checkout and account pages. Shipped without touching theme files, so the work is reversible page by page.

Built a client portal for delivery

A private area where clients see their documents, request revisions and message the writer, rather than delivery happening over scattered email threads.

Set up lead capture that cannot silently lose a lead

A branded checklist offered on every article, with subscribers written to the database before the email is attempted. If mail delivery fails, the lead is still captured. Most opt-in forms lose the lead when the mail step fails.

Our own product

Civani

Curated anti-counterfeit ecommerce · Nigeria

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An ecommerce business we own and operate, and the system we built to run it. It is the reference implementation for the operations tooling we sell, which is the only reason it is on this page.

Operations dashboardConversion trackingInventoryPaid campaign controls

Found ₦532,000 of completed orders missing from the accounts

The monthly profit and loss had no fallback branch, so orders sitting in certain states were counted nowhere at all. Over half a million naira of completed business was invisible in the reporting. Every status is now explicitly accounted for, with in-transit tracked as its own column.

The store had been advertising with no purchase event at all

Campaigns were running with no way to attribute revenue, so every reported result was traffic rather than sales. We implemented browser and server-side purchase tracking with order value and currency across both ad platforms in use.

Corrected a delivery rate that was being counted wrong

Orders on hold were lumped together regardless of cause, which made delivery performance look far worse than it was. Separating scheduled deliveries from genuinely blocked ones showed the real settled rate was 82 percent, not 53.

Built the operations dashboard the business runs on

Orders, customers and advertising in one place: lifetime value and repeat rate per customer, per-state inventory with partner deductions, a hold queue with reasons and countdowns, and live campaign controls with cost per purchase.

Also running

We build these for ourselves first

Other systems we operate daily. These are where the methods we sell were actually tested, before any of them were offered to a client.

Automation

A video channel that publishes unattended

Research, production, upload and publishing on a fixed schedule with no human in the loop. It ships whether we are at the desk or not.

Why it's here

Built to prove the point we make to clients: automation is only real once you stop being needed for it.

Publishing

A book pipeline from manuscript to storefront

Titles taken from draft through typesetting, cover, metadata and live listings, alongside a storefront with its own admin backend and category system.